The American video game company Atari is recognized for being a pioneer in this area worldwide. It will make inroads with hotels built under this theme that will include augmented virtual reality experiences. In addition, they have the firm intention of hosting electronic sports (esports) tournaments.
For those who don’t know much about the video game company, you should know that Pong has been one of its flagship games. This was a kind of virtual ping pong, being this the first game that obtained a great commercial success, so much so, that the Arcade Pong machines invaded the American taverns.
In addition, its home version sold 150,000 units, thus becoming a benchmark in the arcade, microcomputer and home console game market, equaling Nintendo and Taito in fame.
Hotels with immersive experiences
Atari reached an agreement with the GSD Group to build video game-themed hotels. What is known so far is that the first one will be located in Phoenix USA.
Atari CEO Fref Chesnais said in a statement that:
“Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we can’t wait for our fans and their families to enjoy this new hotelconcept.”
And as we told you earlier, the development and design of the hotels is being led by Shelly Murphy and Napoleon Smith III’s GSD. True North Studio, a Phoenix-based real estate developer, will be bringing to life a form of lodging that could be one of the most futuristic yet.
Smith III said of this new concept of video game-inspired hotels:
“When creating this new concept in the hotel industry, we knew Atari would be the perfect way to give guests the nostalgic, retro look and feel we were looking for.”
For now, what is known is that these hotels will be the pioneers of their kind in the U.S., the idea is that Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose, are the cities that will have the opportunity to have the hotel novelty.
And you, are you curious to get to know these video game-inspired hotels and live an otherworldly experience?
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