TikTok is one of the most downloaded applications of the moment, with more than 500 million users worldwide. And, although you may have only heard about it so far, it is not going unnoticed at all among younger people. Think of it as the heir to Vine, Twitter’s short video network that is now history.
So that you can understand much more about what TikTok is all about, and what its fame is due to. We tell you that the social network owned by Bytedance, a Chinese technology company whose emphasis is machine learning, is full of videos in which its users are called “Tiktokers”, who dance, share jokes and create viral phenomena.
How does TikTok work? Here’s all you need to know
I’m sure you are already very interested in knowing what this social network can do, because the first thing you should know is that it is completely free of charge. In addition, it can be downloaded from Google Play, App Store and the Amazon App Store.
TikTok allows you to create, edit and upload 15-second musical “video selfies” to which you can give certain effects, as well as add a musical background. In addition, it has Artificial Intelligence functions, including attractive special effects, filters and augmented reality features.
Maria Paula Revelo, known as Mapusa and one of the most popular tiktokers, is a 17-year-old Colombian influencer who has no less than 1.7 million followers on the network. For her, TikTok has always been more than a social network for making videos:
“It’s the space where I started to release that person I want to be. It’s a quiet place where I can be who I want to be, without needing to fit into a social group. My community loves me for what I love to do.”
He further adds that:
“It’s a fun and easy way to get started with your influencer career and show the world what you love to do. On TikTok, the videos are more organic and spontaneous so I have more ability to relate to the lives of those who see me. There are almost infinite categories for videos, cooking, comedy, sports, all kinds of interests. There is always a community ready to see you.”
This is how TikTok knows perfectly well how to appeal to the younger generation on a daily basis, short videos with music are the sensation. Shall we start using it and see how it goes?
You can also read: Do you love to sing? Red Karaoke, the social network for song lovers