If you think that no generation can be more immersed in technology than millennials, you are very wrong. Because the time has come to introduce you to the alpha generation, one that is fully digital native. And it is that according to an analysis conducted in 2018 by the Pew Research Center, analyzing each generation offers us:
“A way to understand how global events and technological, economic and social changes interact to define the way people see the world.”
The alpha generation, nothing analog everything digital
According to the Uruguayan Roberto Balaguer, psychologist, teacher, writer and expert in the use of social networks:
“Generations used to be defined by important historical or social events. Today they are delimited by the use of certain technology.”
Origins
In order to understand a little of how the generations have evolved, it is worth remembering that:
- Generation X (born between 1965 and 1979) grew up hearing about electronic devices, but technology is still foreign to them.
- This was followed by Generation Y (born between 1980 and 1993), who are very familiar with communications, media and digital technologies.
- Then came Generation Z, (born between 1994 and 2010) who have been using the Internet since they were very young and feel very comfortable digitally.
But even so, none of these generations compares digitally with the alpha generation (born after 2010), to whom many aspects of the analog world will be alien.
The picture, according to experts, is that 2.5 million alphas are being born worldwide every week. What is expected is that, by 2025, it could be more than 2 billion. Which is why Joe Nellis, professor of global economics at Cranfield Business School in the UK, says:
“The vast majority will be born in emerging markets and developing countries, and are likely to have better prospects than their parents and grandparents as living standards improve in the coming years.”
In addition, Professor Nellis estimates that this 100% digital generation will live much better than their parents, the millennials:
“I think the alpha generation will live much better than their parents, not only in terms of income but also in terms of quality of life. This is understood as having more choice, more educational opportunities, more care for others, etc.”
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