Rivian, the U.S. electric vehicle manufacturer, has caused a sensation by unveiling its new product line consisting of the R2, R3 and R3X models. These vehicles represent the brand’s bold bid to conquer the mid-size electric car market, offering a perfect balance between performance, capacity and utility.
Rivian: innovation in design and performance
It is worth mentioning that Rivian’s R2 is presented as a mid-size SUV designed to meet the needs of both adventure and everyday use. This vehicle stands out for its exterior and interior design that encapsulates the essence of the brand.
Noteworthy features include the motorized rear window, which is fully integrated into the tailgate, making it easy to load luggage and offering a unique open-air driving experience. Inside, functionality and aesthetics are combined through the use of premium sustainable materials, with seats that fold completely flat to expand loading possibilities and even allow in-vehicle camping.
On the other hand, the R3 is presented as a mid-size crossover that, despite its compact dimensions, promises excellent performance, off-road capability, passenger comfort and storage. The high-performance variant of the R3, the R3X, takes these dynamic capabilities even further both on- and off-road. Both the R2 and R3 models will offer two battery sizes, with the larger pack capable of exceeding 300 miles of range on a single charge and achieving 0-60 mph acceleration in just 3 seconds.
Affordable prices and efficient launch
The R2 is expected to have a starting price around $45,000, while the R3 will be offered at a lower price point, with the goal of making Rivian’s vehicles more accessible to the general public. The brand’s development teams have focused their greatest efforts on reducing costs through innovations in manufacturing, design and the development of a robust supply chain.
The reservation process for the R2 has already begun in the United States, with deliveries scheduled for the first half of 2026. Subsequently, the R3 and R3X models will be launched. RJ Scaringe, Rivian’s founder and CEO, expressed his enthusiasm for the launch of these new products, highlighting their performance, capacity and ease of use, now at more affordable prices.
On the other hand, production of the R2 will take place at the company’s manufacturing plant in Normal, Illinois, which will allow for an early launch, resulting in a significant reduction in the capital required for market introduction. This strategy seeks to minimize the risk associated with launching and scaling up production by efficiently leveraging Rivian’s existing manufacturing and operations team.
Rivian’s Georgia plant remains crucial to its production strategy, with expansion plans for production of the R2 and R3 models.
