Techno - SOCIAL

Paid verification arrives for Meta’s social networks

What started on Elon Musk’s Twitter feed is now coming to Meta’s social networks, Facebook and Instagram. According to Mark Zuckerberg’s company, there will be a paid verification for pages and profiles of these social networks, which will allow to obtain the coveted blue badge that verifies the identity of the account.

The service will operate on a subscription basis and is being tested on users in Australia and New Zealand, before launching on a mass scale in countries where Facebook and Instagram are present.

As was the case with Twitter, this subscription will not only serve to obtain account verification, but will also include other benefits. In the case of Elon Musk’s network, for example, you can obtain, among other things, greater visibility of your publications for a monthly cost of $8 per month.


What will be the value of subscribing to Meta’s social networks?

According to what was reported, the subscription that will be offered in Meta’s networks will be called Meta Verified and there will be two values, one will be $11.99 for the web version and $14.99 for the mobile version. In addition to obtaining account verification, this subscription will offer more direct access to customer service, greater protection against counterfeiting and greater visibility for publications than those without this subscription.

It should be noted that, in order to detect fake accounts, those who decide to pay this subscription must provide a valid ID that matches the photo and profile name on the social network, and must be a person over 18 years of age.

These modifications do not imply any change for the accounts that are verified with the previous method, which gave the blue check mark to authentic and notable persons and brands.


What is the purpose of this verification of Meta’s social networks?

According to Mark Zuckerberg, this subscription aims to increase the security and authenticity of the services offered. On the other hand, a Meta statement said that the evolution of verification allows the company to focus on the authenticity of accounts and can verify a larger number of accounts.

In addition to this, the number of followers will be displayed in a way that is more visible and users of these social networks can easily identify the accounts of notable figures. The latter will surely be to avoid the same thing happening as on Twitter, where the paid verification had to be reversed due to false accounts appearing as verified for having paid the blue check mark, which generated confusion among users.

Undoubtedly, the subscription model that Meta incorporates is a modality that will multiply in the different social networks, since Twitter, Facebook and Instagram are joined by Youtube, Reddit and Discord, which already have their own subscription models.