Italian firm Lancia has decided that by 2024 it expects to have a share of the electric car market. The automobile company, founded in 1906, is seeking to be reborn within the environment as an exclusive brand for electric vehicles. The company is currently owned by Stellantis. Brands such as Fiat, Citroën, Peugeot, Chrysler and Vauxhall are also located there. Lancia intends to produce three cars with this new technology between 2024 and 208.
The company, founded by Vincenzo Lancia, will continue its theme of models named after Greek letters. Everything implies that a new Ypsilon is on the way, along with a new Delta and a yet-to-be-named “flagship”. This is in addition to the arrival of a new logo. The company’s eighth in its 116-year history, dating back to its 1957 design.
The Italian automaker aims to have its entire production focused exclusively on electric vehicles by 2028. Currently, Lancia sells the Ypsilon model, one that it manufactures in Italy, its only market. This suggests that it should not be difficult to phase out sales of combustion-engine cars.
The electric car market
In addition to its EV plans and new logo, Lancia has also unveiled a new design language. This concept will guide the creation of the next three cars to be planned by the company. Literally, it seeks to build a physical sculpture that will serve as a “three-dimensional manifesto” of these design principles. Luca Napolitano, CEO of Lancia, talks about the new concept that has been dubbed “Lancia Pu+Ra Zero”.Napolitano understands that:
“We are before a work of art in which the past and the future are in continuous contact.”
The company’s CEO also addressed, about the novel concept, that “elegance is balanced with the radical spirit of the shapes.” Apparently, “Pur+Ra” would be short for “Pure and Radical,” in case you’re interested to know.
Lancia’s announcement was relatively brief in terms of details about the electric cars themselves. The specialized portal Autocar noted that they are likely to be based on Stellantis’ small electric STLA platform. It is being used by the Peugeot e-208 and the Vauxhall Corsa Electric. These new Lancia cars are expected to be sold first in Italy. Subsequently, a handful would go out to other European markets before an expansion to the world market.
A renewed firm
The Italian automaker, founded more than a century ago in Turin, is seeking a ten-year plan to turn itself around. The company has left a great legacy in the past in the world of rallying and other automobile competitions. The refoundation plan is aimed at luxury cars and forming an exclusive segment together with Alfa Romeo and DS Automobiles.
The company has seen in the electric car segment a niche market that is expanding. This is in addition to its intention to aim for a modern, futuristic style for its new electric fleet. Becoming a luxury brand is one of the Stellantis conglomerate’s major intentions for Lancia.
